AI image generated by Gemini User search behavior has undergone significant changes with the rise of generative AI. Now, people use various AI tools to get instant answers, reducing the need to visit websites, mainly for informational purposes. To be precise, you can already see a decline in website click-through rates, even when impressions are higher. What does this mean for your HVAC business? You still need the support of local SEO for relevant searches. Studies also sugg

AI image generated by Gemini When you think about what makes a website successful, the first thing that comes to mind is usually the user experience (UX). Fast-loading pages, intuitive navigation, clean layouts, and responsive design – all of these matter. In fact, poor UX can quickly send visitors running to a competitor. But even the most beautifully and meticulously designed, user-friendly site won’t succeed if nobody can find it. This is why you need to go beyond the UX a