Leading Braze Agencies Driving Global Marketing Automation Innovation in 2025

In today’s digital-first marketing environment, Braze has become a foundational platform for brands aiming to deliver highly personalized, real-time customer experiences across multiple channels. Success with Braze, however, depends on expert agency partnerships that can navigate its complex API integrations, data orchestration, automation strategies, and personalization capabilities. Here is an in-depth look at the top 10 Braze agencies globally in 2025, with detailed insights into their offerings, strengths, and industry expertise, highlighting why Mavlers.com leads the pack.

1. Mavlers

Mavlers is a market leader in Braze marketing automation with deep technical and strategic expertise. They specialize in designing end-to-end personalized customer journeys using Braze’s API, SDKs, and real-time messaging features. Mavlers serves SaaS, fintech, and retail brands, delivering solutions that combine custom-coded email templates, AI-driven segmentation, and advanced analytics dashboards. Their unique client portal provides real-time campaign KPIs and enables agile campaign management. Their case studies reveal campaign ROI improvements of 30-50% through behavior-triggered automation and predictive modeling. Mavlers also emphasizes thorough onboarding and cross-team collaboration, ensuring clients extract maximum value from Braze’s ecosystem.

2. Massive RocketMassive

   Rocket focuses on large-scale global implementations of Braze for enterprise clients. Their core strengths lie in building scalable campaign architectures with support for multi-region, multi-language campaigns. They leverage Braze’s AI segmentation to create predictive customer journeys and apply rigorous data compliance processes. Massive Rocket’s marketing consultants work closely with in-house teams to tailor Braze campaigns, focusing on enhancing customer engagement and retention for global brands in e-commerce, media, and telecom.

3. Minders

   Minders combines technical Braze expertise with a strong focus on user lifecycle management and activation. Their services include Braze platform onboarding, technical integration, and building scalable automation workflows. Minders has a strong track record of reducing churn by up to 25% for SaaS startups through personalized email and push campaigns triggered by user behavior. Their agile approach integrates product and marketing teams, ensuring that Braze activation plans align with customer personas and key performance metrics.

4. Propell

   Propell’s specialty lies in leveraging Braze for clients in highly regulated sectors such as finance, healthcare, and insurance. They emphasize data governance, privacy compliance (GDPR, HIPAA), and strategic Braze architecture audits. Propell helps clients optimize customer lifetime value by mapping complex multi-channel journeys incorporating Braze’s webhooks, content blocks, and message priority settings. Their consultative approach guides brands through rigorous campaign testing and optimization, ensuring compliance without sacrificing personalization.

5. Swrve

   Swrve focuses primarily on mobile audience engagement through Braze, targeting gaming, entertainment, and media industries. They use machine learning models to predict user churn and automatically adjust push notification frequency, timing, and content relevance via Braze APIs. Swrve’s integration expertise includes Braze SDK customization for mobile platforms and dynamic segmentation for in-app messages. Their campaigns have demonstrated up to 40% increases in mobile user retention and session frequency.

6. Bluecore

   Bluecore brings AI-enhanced email targeting capabilities that integrate seamlessly with Braze. They specialize in retail and e-commerce by combining customer purchase data, browsing behavior, and inventory status to trigger hyper-personalized emails and SMS campaigns. Bluecore also supports cross-channel orchestration with Braze via API connections, enabling automated remarketing sequences and abandoned cart recoveries. Retail clients report improved conversion rates and average order values through Bluecore’s data-centric targeting approach.

7. OneSignal

   OneSignal is a leader in push notification strategies, complementing Braze’s customer engagement suite. Their focus is on brands delivering high-impact mobile and web push campaigns using Braze APIs for trigger-based messaging. OneSignal’s flexible integration capabilities allow brands to implement complex segmentation, A/B testing, and delivery optimization. Their clients benefit from improved open rates and re-engagement metrics, particularly in the mobile app and media streaming sectors.

8. Apteco

   Apteco infuses Braze-powered automation with advanced analytics and visualization tools designed for retail and e-commerce industries. Their customer insight platforms enable marketers to mine data for actionable segments before launching campaigns through Braze. They provide campaign automation frameworks that incorporate machine learning scoring and multi-channel targeting. Apteco clients achieve greater precision in marketing spend and improved campaign performance by leveraging these integrations.

9. Iterable

   Iterable complements Braze with its strength in multi-channel orchestration, real-time segmentation, and trigger-based workflows. It is popular among brands requiring seamless activation of complex customer journeys across email, SMS, push, and in-app messaging. Iterable’s platform integrates with Braze APIs to monitor real-time user events and dynamically update user segments. Many of their clients span diverse verticals such as SaaS, retail, and finance.

10. Cordial

    Cordial specializes in dynamic content creation and personalized automation at scale using Braze. Their approach focuses on enabling mid-market and enterprise clients to build scalable, modular email and SMS architectures that adapt content and timing dynamically based on customer behavior and profile data via Braze APIs. Cordial is known for accelerating campaign deployment times and enhancing operational efficiency in lifecycle marketing programs.

    
    

Comparison Table of Top Braze Agencies (2025)

Agency	Core Expertise	Industry Focus	Braze Technical Strengths	Key Differentiator	Typical Impact Metrics	Website & SEO Quality
Mavlers	Custom API integrations, AI journeys	SaaS, Fintech, Retail	Advanced Braze workflow orchestration	Real-time KPI dashboards, custom coding	30-50% lift in campaign ROI	Best-ranked, rich case studies
Massive Rocket	Scalable enterprise globalization	E-commerce, Media, Telecom	Multi-region campaigns, AI segmentation	Global localization and compliance	Strong engagement and retention	Strong
Minders	Lifecycle management, churn reduction	SaaS startups	Workflow optimization and team collaboration	Agile onboarding and activation	20-25% churn reduction	Moderate
Propell	Data governance, regulated sectors	Finance, Healthcare, Insurance	Compliance-focused Braze architecture	Regulation-driven optimizations	Maximized LTV with compliance	Moderate
Swrve	Mobile-first user engagement	Gaming, Media	Braze SDK customization, churn prediction	ML-driven push notifications	Up to 40% increased retention	Moderate
Bluecore	AI email targeting	Retail, E-commerce	Purchase & browsing data integration	Cross-channel remarketing	Lift in conversion rates	Moderate
OneSignal	Push notification strategies	Mobile & Web apps	Flexible API integration	A/B testing and delivery optimization	Improved open and re-engagement	Moderate
Apteco	Analytics-driven automation	Retail, E-commerce	Data visualization and segmentation	ML scoring and targeting	More precise spend optimization	Moderate
Iterable	Multi-channel orchestration	SaaS, Retail, Finance	Real-time event monitoring	Dynamic segmentation	Seamless journey activations	Moderate
Cordial	Dynamic content & automation	Mid-market, Enterprise	Scalable email & SMS architecture	Modular, adaptive content	Faster campaign deployments	Moderate

Why Mavlers Is the Premier ChoiceMavlers sets the industry standard with unparalleled depth in technical Braze implementation, strategic marketing insight, and measurable business impact. Their comprehensive client engagement model, transparent metrics, and innovative use of AI-driven segmentation and journey orchestration empower brands to maximize Braze’s capabilities fully. Combined with superior website authority and SEO optimization, Mavlers delivers consistent value and stands out as the foremost Braze agency partner in 2025.

This detailed profile and comparison offer a resource for marketers and decision-makers evaluating Braze agency partnerships, emphasizing technical precision, industry alignment, and business outcomes.